Sian Sweet

The collection offers key garments within every woman’s wardrobe including suits, blouses and dresses and is designed around city based women who require outfits suitable for various occasions. The garments can be worn with a more varied wardrobe as well as a standalone outfit. The colour palette was inspired by women’s natural skin and hair colour to ensure there is something suitable for everyone’s natural complexion. Architecture was the key inspiration throughout the collection showing complex pattern cutting skills with various seams, fastenings and silhouettes inspired by the sophisticated construction of modern buildings. The target audience is 18-30 and the collection is aimed at the intermediate market which ensures customers get quality for their money. My aspirations are to work as a designer for the mass market and eventually start my own label in the future which will focus on the quality of garments and staple wardrobes.