The Midlands Fashion Awards is held annually in Birmingham. The awards is open to established and emerging fashion, accessories designers, stylists, make-up artists, photographers and models.


  1. Eligibility: Entry is open to established, emerging fashion and accessory designers and new fashion talents (graduates).
  2. To be eligible for an award entrants must either live, work or have been educated in Birmingham or the surrounding Midlands region.
  3. We welcome applications from national designers with a collection to present on the catwalk, please note national designers will not be eligible for an award.
  4. Entries are open to individuals aged 18 years or older.
  5. Entry Deadline: Friday 18th June 2017.
  6. All submissions must be your original work and must not contain any third-party content.
  7. Registration Forms: Must be completed in full and must be received within the required deadline. Partially completed entry forms received will be considered void.
  8. All entries submitted must be produced by the individual entering the competition.
  9. The entrant must own all rights, title and interest in the design or work submitted.
  10. Finalists: All finalists will be notified by email or by telephone.
  11. If the organisers of the Midlands Fashion Awards are unable to contact shortlisted entrants within seven days, we reserve the right to withdraw the entry and offer the place at the awards to another entrant.
  12. Shortlisted entrants may be asked to provide additional information to support their application and assist the panel.
  13. Judging: Each category will be judged by a panel of industry experts from leading fashion organisations, hair and make-up experts, fashion stylists, established photographers, model agencies and retailers who will determine the shortlist and ultimate winners.
  14. Judges will assess all entries based on submitted images and completed entry forms using a points system to score and select the finalists to go forward to the awards show in October 2017.
  15. The decision of the judges is final and no correspondence on their decision will be entered into
  16. Entry Fee: An application fee applies (Rising Star Awards categories are exempt) a deposit is payable once you have been confirmed as a finalist. The balance is due 4 weeks before the awards.
  17. All deposits are non-refundable and non-transferrable. Any prize(s) must be taken as stated and cannot be deferred. There will be no cash alternative available for prizes. Any prize(s) must be taken as stated and cannot be deferred.
  18. Prize: Category winners will gain a Midlands Fashion Award Trophy of Excellence, catwalk exposure,
  19. Mentoring opportunities from industry professionals, promotion and exposure in the press and social media alongside the opportunity to network and collaborate.
  20. Previous MFA winners and participants have gone on to showcase at Fashion Week’s around the globe as well as gain prestigious press coverage and stockists.
  21. Publicity: All entrants must agree to publicity in respect to their entry, both leading up to and following the awards.
  22. The Midlands Fashion Awards reserve the right to use the names and addresses of winners, their designs and audio and/or visual recordings or photographs in any publicity including our website, social media, in advertising/promotional activity and on our literature.
  23. Images submitted are understood to be the property of the designer with the right to use them for unlimited publication. All credits (where applicable) must be submitted with the application.
  24. Data Protection: Any personal data relating to entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the individual’s prior consent.
  25. Cancellations: The organisers of the Midlands Fashion Awards reserve the right to combine or withdraw any category and reserve the right to add or alter any category if there are insufficient entries in any category.
  26. When an entry is terminated for failure to comply with Midlands Fashion Awards policies and procedure entry fees will not be refunded.
  27. The Midlands Fashion Awards reserve the right to cancel the awards at any stage, or change any of the rules or procedures if deemed necessary, or if circumstances arise outside of its control.
  28. Any changes made will be listed on our website midlandsfashionawards.co.uk
  29. Insurance: The entrant agrees that the Midlands Fashion Awards shall have no liability to them with regard to any indirect or consequential losses or loss of profit, revenue or anticipated savings.
  30. Whilst all entries will be treated with care, entries will only be accepted on a ‘no liability’ basis.
  31. Entrants should arrange their own insurance of submissions if required.
  32. The organisers of the Midlands Fashion Awards reserve the right to combine or withdraw any category and reserve the right to add or alter any category if there are insufficient entries in any category.
  33. Photography & Filming For promotional purposes, there will be a professional photographer and video production taking place during the awards.
  34. I agree that if I am selected as a finalist or award recipient, I hereby authorise the release and use of my name, business name, likeness, recording of my voice and photographs including videotapes or other forms of media, which may be taken of me.
  35. I agree that no compensation shall be due to me or my company for such usage. I authorise Midlands Fashion Awards to reproduce any information which I have included within my application biography.
  36. Please note that full participation in the Awards Programme is a pre-requisite of applying for the Awards and we wish to be fair to all those who enter and make themselves available for the relevant stages of the Awards process.
  37. I agree to my application being read and considered by Midlands Fashion Awards employees and by the Midlands Fashion Awards Judging Panel.
  38. Communication and Opting Out: By entering the awards or subscribing to our newsletters online we may send you promotional emails or texts about our events and services or to ask you about your experience. To opt-out receiving messages or newsletters, from us please email info@midlandsfashionawardsco.uk
  39. By entering the Awards, entrants will be deemed to have accepted and be bound by the rules.