Judging Process

Selection of finalists and winners will be carried out by a panel of industry professionals drawn from leading fashion organisations, hair and make-up experts, fashion stylists, established photographers, model agencies and retailers.

Judges will assess all entries based on the photo images and completed entry forms received using a points system to score and select the finalists to go forward to the awards.

Fashion Designers – An expert panel of judges will review all entries received taking into consideration originality, creativity, workmanship, functionality, marketability, visual appeal, technical and design skills.

Entrants will be narrowed down to approximately eighteen designers and an interview arranged with the panel to discuss your design concepts. The designers selected will go forward to present their collection on the catwalk at the Midlands Fashion Awards.

Accessory designers – Will be judged on their technical and design skills and will be offered the opportunity to exhibit their work to consumers at the event.

Professional Hairstylists, Rising Star (Hairstylists), Make-up Artists and Fashion Stylists – Judges will take into consideration creativity, execution, photographic content and use of light as these will form part of the selection process.

Rising Star Award (Make-up Artist): Judges will be looking for originality, creativity and use of research. Also, make-up artists that can work to a brief and execute a look in a given time frame as well as being able to work as part of a team. We are looking for a makeup artist that is willing to learn and will grow as a result of the mentoring prize.

Photographers – Photographic images must be in colour to demonstrate your technical excellence, artistic merit, originality, subject and style

Selected finalists will be notified by end July 2018

Finalists will go forward to the catwalk show and awards in October 2018.

The judge’s decision is final and no correspondence concerning the results will be entered into.