Created in Birmingham the Midlands Fashion Awards (MFA) celebrates and rewards fashion, creativity, providing emerging designers across Birmingham and the Midlands with the opportunity to showcase their talent.
BackgroundThe brand was established in 2014 after years of studying fashion. Kashane Swaby uses fashion as a way to bring social awareness to everyday issues. The brand believes that fashion has become a universal language that everyone can related to. The brand is known for the use of embellishment and embroidery and the mixture of fabrics throughout their many collections such as chiffon with velvet something that might not seem ideal to mix together but it helps to show the comparisons within today's society. Sustainability and environmental awareness is something the brand considers as this contributes to the environment. The brand recycles designs that doesn't sell therefore minimising garments going to the waste fields.