Created in Birmingham the Midlands Fashion Awards (MFA) celebrates and rewards fashion, creativity, providing emerging designers across Birmingham and the Midlands with the opportunity to showcase their talent.
Inspired by the First and Second World War. Joseph’s collection is titled "Identity" and focuses on family ancestors. Outfits have been inspired by research into military and civilian clothing combined with the essence of British culture both
modern and classic styling. Wartime artists research enabled Joseph to capture traditional elements of natural colour. Textures from the British landscape have been encapsulated to create detailed textured fabrics.
The garments have been crafted and knitted from British Lamb’s wool, Scottish Shetland Wool and Australian Merino Wool. They offer quality fabric and construction that will last longer and also links to the 'make do and mend' culture of the wartime eras. These outfits have been knitted and made in Nottinghamshire.
This collection is dedicated to all those who gave their lives and continue to do so that we remain free and that our spirit will never be broken. Lest we Forget…….
Joseph would like to forge his own brand focusing on quality knitwear, that offers a broad variety of stitches and textures.