Created in Birmingham the Midlands Fashion Awards (MFA) celebrates and rewards fashion, creativity, providing emerging designers across Birmingham and the Midlands with the opportunity to showcase their talent.
BackgroundHarriet Kjellman is a conceptual womenswear brand with a vision to merge the Scandinavian desire for simplicity with abiding designs to create discerning quality clothing. The SS18 women's ready-to-wear collection concept derives from Harriet's personal appreciation of minimalistic design with a closer focus on brutalist architecture and the movement's approach to materials and function. The collection consists of cotton mix denim pieces with raw edge detailing, luxurious light knitted essentials and crisp cotton separates with a black and white colour palette. One of the core values for the brand is the quality of the product, whilst maintaining the aspiration to support UK businesses. Upholding these values has led to focusing manufacturing to Nottingham, working with industry professionals in the area and using material suppliers based in UK when possible.